Katherine Bailey leads valuation marketing efforts for Gordon Brothers. She is responsible for developing tactics to promote Gordon Brothers valuations services to clients worldwide. Prior to joining the firm, Katherine led marketing for AccuVal-LiquiTec, which was acquired by Gordon Brothers in 2015. During her career, Katherine has successfully deployed numerous internal and external marketing campaigns to promote brand awareness and boost employee engagement. She has led corporate rebranding initiatives, overseen brand identities, managed content marketing, promoted lead generation efforts and shaped social media strategies. She has also marketed numerous transactions across a variety of sectors. Katherine has held numerous leadership positions including 11 years on AccuVal-LiquITec’s executive board, chairing the newsletter for the Business Marketing Association’s Milwaukee Chapter and sitting on the inaugural board of the Adult Literacy Center of Ozaukee County. Katherine studied at the University of Warwick business school in England and earned a B.B.A. in management and human resources with a specialization in international business from the University of Wisconsin-Madison.