As Director of Advertising for Gordon Brothers’ retail practice, Karen Shaw oversees the development of all deal advertising programs. This involves multi-tiered campaigns utilizing digital and social marketing platforms, point of purchase, print, and broadcast media to support both online and brick and mortar sale events. She specializes in creating strong promotional campaigns while maintaining brand integrity for a broad range of major national and international retailers across a variety of sectors. Karen joined Gordon Brothers in 1993. She has held previous positions in creative development at Little, Brown and Company, Pedone & Partners, and Peacock Papers. She has a BA from the University of Vermont.